Lotte Hotels Brand Overview: Defining Luxury and Premium Hospitality in Korea

Discover how Lotte Hotels, Korea’s leading luxury brand, redefines premium hospitality with global five-star properties, refined design, and world-class service.

Contents

Lotte Hotels: Global Footprint and Expansion

Lotte Hotels Logo (Image source: Official website of Lotte Hotels)

Branch	Address	Opening Day
Lotte Hotel Seoul	30 Eulji-ro, Jung-gu, Seoul 04533, South Korea	1979.03.10.
Lotte Hotel World	240 Olympic-ro, Songpa-gu, Seoul 138-220, South Korea	1988.09.16.
Lotte Hotel Busan	772 Gaya-daero, Busanjin-gu, Busan, South Korea	1997.03.02.
Lotte Hotel Jeju	35 Jungmungwangwang-ro 72beon-gil, Seogwipo-si, Jeju-do, South Korea	2000.04.25.
Lotte Hotel Ulsan	282 Samsan-ro, Nam-gu, Ulsan, South Korea	2002.02.28.
Lotte Hotel Moscow	8 Bldg 2, Novinskiy Blvd., Moscow 121099, Russia	2010.09.13.
Lotte Legend Hotel Saigon	2A-4A Ton Duc Thang Street, District 1, Ho Chi Minh City, Vietnam	2013.04.01.
Lotte Hotel Guam	185 Gun Beach Road, Tamuning/Tumon-Harmon, Guam 96913, USA	2014.06.30.
Lotte Hotel Hanoi	No. 54 Lieu Giai St., Cong Vi Ward, Ba Dinh District, Hanoi, Vietnam	2014.09.02.
Lotte New York Palace	455 Madison Avenue, New York, NY 10022, USA	2015.08.28.
Lotte Hotel Yangon	No. 82 Sin Phyu Shin Avenue, Pyay Road, Ward 11, Hlaing Township, Yangon, Myanmar	2017.09.08.
Lotte Hotel St. Petersburg	2 Antonenko Lane, 190000 St. Petersburg, Russia	2017.09.15.
Lotte Hotel Vladivostok	29 Semyonovskaya St., Vladivostok 690091, Primorsky Krai, Russia	2018.07.19.
Lotte Hotel Samara	110 Samarskaya Str., Samara 443010, Russia	2018.11.02.
Lotte Hotel Seattle	809 5th Avenue, Seattle, WA 98104, USA	2020.09.24.

Lotte Hotels, the luxury hotel brand of Lotte Group

Lotte Hotels is the traditional luxury hotel brand under Lotte Hotels & Resorts. The brand traces its origins to 1973, when Shin Kyuk-ho, the founder and first chairman of the Lotte Group(004990.KS ▲₩31,400), acquired the former Bando Hotel and National Library of Korea sites from the Korea National Tourism Corporation and built the first Lotte Hotel Seoul in Sogong-dong, Jung-gu, Seoul.

Carrying the slogan “Premium Life, Timeless Masterpiece,” Lotte Hotels embodies refined elegance and sophistication. The brand operates large-scale five-star hotels in major cities and tourist destinations across Korea, Russia, Japan, the United States, Vietnam, Myanmar, and China (upcoming). In Korea, most Lotte Hotels are conveniently connected to Lotte Department Stores or Lotte Marts, offering excellent access to public transportation and shopping facilities.

As a luxury hotel brand, Lotte Hotels offers world-class amenities including fine dining restaurants, grand ballrooms, conference halls, spas, swimming pools, saunas, fitness centers, tennis courts, and golf ranges, along with attentive, detail-oriented service that reflects the brand’s dedication to premium hospitality.

Luxury Hotel Model Explained

A luxury hotel is a sanctuary designed to offer the finest relaxation and refined experiences beyond everyday life. Each guestroom is artistically designed, featuring premium bedding, high-end amenities, spacious and comfortable interiors, and carefully crafted facilities such as private terraces or panoramic lounges.

Here, guests experience personalized service through 24-hour concierge assistance, private butlers, customized room service, and a professional guest management system. Every detail — from arrival to departure — reflects genuine attentiveness, where staff remember each guest’s name and preferences to deliver seamless, thoughtful service.

Within the hotel, Michelin-rated restaurants and bars, luxurious spas, fitness centers, infinity pools, and private beaches provide the ultimate in dining, relaxation, wellness, and exclusive events. Luxury hotels are built to ensure complete privacy and safety while allowing guests to experience distinctive cultures and arts from around the world. They are often located near iconic landmarks, scenic landscapes, or culturally significant sites, offering an exceptional escape from the ordinary.

These luxury hotels go far beyond simple accommodation — they are prestigious destinations that fulfill the highest expectations of travelers seeking to celebrate life’s most meaningful moments and enjoy extraordinary, world-class experiences.

Competing Luxury Hotels in Korea

In South Korea, Lotte Hotels’ main competitors include The Westin and JW Marriott under Marriott International(MAR ▲$291.16), Conrad by Hilton(HLT ▲$273.32), Grand Hyatt by Hyatt(H ▲$155.34), Sofitel, Mercure, and Fairmont by Accor(AC ▲€46.85), InterContinental by IHG(IHG ▲$130.18), Four Seasons Hotel by Four Seasons Hotels and Resorts, and The Shilla by Hotel Shilla(008770.KS ▲₩44,750).

Domestically, based on ownership structure, the three major hotel groups are Shilla Hotels & Resorts (Hotel Shilla, Samsung Group), Lotte Hotels & Resorts (Lotte Group), and Josun Hotels & Resorts (Shinsegae Group). Among them, Lotte and Shinsegae represent the two dominant forces in the Korean hospitality market. While Shinsegae primarily operates international franchise brands such as Marriott, Lotte stands apart by managing all its hotels under its own independent brands.

Room Rates by Lotte Hotels Location

Edited image highlighting key locations of Lotte Hotels worldwide (Image source: Official website of Lotte Hotels)

Search Criteria: Monday, December 8, 2025 – Tuesday, December 9, 2025; 1-night stay; member rate on the official website; price in USD(Tax & Service Charge Included)

Branch	Standard	Select Suite
Lotte Hotel Seoul	$262.85	$664.85
Lotte Hotel World	$224.19	$324.69
Lotte Hotel Busan	$131.42	$293.77
Lotte Hotel Jeju	$177.81	$317.96
Lotte Hotel Ulsan	$109.73	$173.74
Lotte Hotel Moscow	$470.91	$816.24
Lotte Legend Hotel Saigon	$149.91	$299.81
Lotte Hotel Guam	$227.22	$563.10
Lotte Hotel Hanoi	$161.86	$199.95
Lotte New York Palace	$1323.00	$1862.00
Lotte Hotel Yangon	$81.3	$308.18
Lotte Hotel St. Petersburg	$282.55	$512.77
Lotte Hotel Vladivostok	$146.51	$293.01
Lotte Hotel Samara	$283.16	$369.34
Lotte Hotel Seattle	$442.00	$849.00

Lotte Hotels’ global pricing clearly illustrates the brand’s wide market positioning—from business-friendly rates to ultra-luxury accommodations. The most affordable property is Lotte Hotel Yangon (around $81 per night), appealing to cost-conscious travelers in Southeast Asia, while the flagship Lotte New York Palace exceeds $1,300 per night, symbolizing the brand’s high-end presence in North America’s premium hospitality market.

In South Korea, Lotte Hotel Busan ($131) and Lotte Hotel Ulsan ($109) stand out for their excellent value and strong regional competitiveness, providing 5-star service quality at mid-range prices. Meanwhile, Lotte Hotel Seoul and Lotte Hotel World maintain premium rates that align with their central locations, extensive facilities, and established reputations among international business travelers.

The brand’s overseas expansion demonstrates adaptive pricing strategies—Lotte Hotel Moscow and Lotte Hotel St. Petersburg cater to the upscale European market, while Lotte Legend Hotel Saigon and Lotte Hotel Hanoi serve as benchmarks for affordable luxury in Southeast Asia. Each hotel reflects local economic conditions, tourism trends, and traveler demand, reinforcing Lotte’s global positioning as a multi-tiered hospitality brand that balances affordability, comfort, and prestige across markets.

Between 2014 and 2020, I personally stayed at every Lotte Hotel property across South Korea. Overall, each stay was satisfying, and I was genuinely impressed by the professionalism and warmth of the staff. If you’re visiting Korea, I highly recommend Lotte Hotels for a seamless travel experience—offering ideal comfort, excellent locations for sightseeing and shopping, refined dining options, and relaxing leisure facilities that ensure you stay in top condition throughout your trip.

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